It might sound selfish, but we create our products for ourselves. We don’t cut corners on quality, we won’t do that to ourselves. The result is that you’re able to get your hands on the same high-quality products we believe in, and more importantly use as well.
That’s how RAWr! Life was created and how it will remain…
In 2012 we adopted our flagship superfoods product from our mom - a health and fitness professional for more than 30 years.
We soon launched our own product - RAWr! Life Superfoods - created with USDA Certified Organic ingredients using only the highest standards in ingredient sourcing, testing, and packaging through our GMP, Kosher, and QAI certified lab. We are Professional Skateboarder, John Motta, and Professional BMXer, Joey Motta.
We made adjustments to our mom’s blend to better support our lifestyles. With help from our friends in both communities - BMXers and Skateboarders, we’ve grown by word of mouth and social media.
Even though we have extremely active lifestyles, our products are for everyone and anyone. We’ve gained the trust of many happy customers from athletes to parents, professionals in both blue and white-collar industries, the retired community, and many people with varying health issues. All have been grateful for what we’ve made available.
We continue to grow and make products of the highest quality while keeping health and the planet in mind.
John Motta, Kickflip into fullpipe. Phoenix, Arizona. Photo by: Matt Price.
Why would two kids in their early twenties decide to take one product and launch a national brand with multiple products?
In December 2009 John struggled with a physical health issue that also affected him mentally. He was medicated with a strong cocktail of pharmaceutical drugs. He knew these medications weren’t going to help him in the long run so with the help of his doctor and many tests he weaned off the medications while adopting a healthier diet, lifestyle, and adding appropriate supplements – superfoods.
By summer 2010 he was medication and symptom free; which he remains to this day.
A significant contributor to his recovery were superfoods. While he was healing he began researching products and specific superfoods to include in RAWr! Life Superfoods as well as stay clear of typical ingredients found in other blends that may not be healthy to most individuals. He now knew first hand most people would also benefit from a high-quality superior product. Rawr! Life Superfoods was born.
Joey Motta RAWr! Life. Headquarters Goldfinger banana harvest. Phoenix, Arizona.
During John’s journey, Joey was on his own path. Starting more than two years prior, gardening and farming became a big part of his life, which naturally meant a healthier diet including superfoods.
Joey is an established expert in the organic / biodynamic gardening community of Phoenix, Arizona.
Through his work and volunteering in dozens of established farms all around Arizona, his main passion for fruit trees grew and he became the youngest member of the Arizona Rare Fruit Growers Association and has grown over one hundred of his own fruit bearing trees.
Trees need bees. Joey has embraced many organic beekeepers on his journey. As a result of this natural friendship, we’ve created our second product (Organic Raw Honey).
Joey’s influence in our products run deep – he’s the reason we sourced USDA Organic ingredients. He wouldn’t settle for anything less, and this holds true for future product development.
RAWr! Life - owned and operated by John and Joey - we will always use the highest quality ingredients in both our current line and as we develop and source new healthy offerings in the future.
Inspired by the Eye of Horus, an ancient Egyptian symbol, said to represent protection, power, intuition, and good health.
We morphed that symbol into an “R” (for RAWr!) added a mouth, kept the eye for intuition, and like to say that with good health comes protection and the power to do more. In order "to do more" though, it's impossible to just talk about it, you have to be about it. That's why our mascots mouths are replaced by dress collars. Buck up, and put in the work!
The name RAWr! Life and all the mascots are to remind us all that humans are animals too.